Registration is now open for MASA’s Communications Microcredential.
Microcredentials provide educators with competency-based recognition for the skills they learn throughout their careers.
MASA is partnering with Michigan Virtual to develop a set of competency-based Inspire Innovation microcredentials designed to personalize learning development for district leaders, allowing busy school leaders to schedule professional learning when it is convenient for them and tailored to their schedule. Microcredentials allow superintendents and central office administrators to gain the training they need to become leaders in their field while mastering those 21st century skills that their students will also need to know. Educators are lifelong learners, and it is important to undertake to learn in the same way – using the same tools – that our students experience.
MASA’s first offering in the Inspire Innovation series is a Communications Microcredential, which consists of five modules covering:
- Communications law
- Building the foundation of a communications plan
- Developing a communications plan
- Being an effective communicator and working with the media
- Communicating in a crisis
This microcredential’s purpose is to build and assess participants’ knowledge, skills, and abilities, to assist them in confidently and capably serving communications role of a district or school leader. Learners will understand key elements of communications practice in education – including proactive, operational, and crisis communications – as well as necessary concepts of communications law. Learners will apply the knowledge gained from each module by creating or refining their own communications plan, which can be either district/school-wide or issue-specific.
MASA will be bringing a full suite of microcredentials to members in the upcoming 2018-19 school year, covering the topics of superintendent and board relationships, human resources, school finance, and strategic planning.