Produced in collaboration with Michigan Association of School Boards, this guide will walk you through some of the most difficult challenges you may face during the bargaining process.

Topics covered include:

• Building Long-Term Community Support
• Understanding the bargaining process 
• Building support by earning credibility 
• Building support with clear messaging
• Building support through visibility
• Communicating During Negotiations, Pressure Tactics, Work Stoppages 
• Strikes by school employees illegal 
• Developing a plan 
• Using the media effectively
• Using social marketing communication
• Strike response tips
• Fighting Recall Campaigns 
• Organizing the communication effort 
• Developing key messages
• Creating a network of support
• Other Resources

Use the link at right to download the PDF.