Generational Communication: Bridging the Gap to Reach Generation X and Millennial Parents

Webinar Overview

  • Why communication is more important than ever to schools
  • Today’s communication landscape
  • Meeting parents where they are
  • Tools and tactics
  • Content development
  • Uncovering resources
  • What’s next: adapting to change
  • Questions


 The Lambert & Co. education practice has served as the frontline for parent communications and media relations for more than 120 schools and educational institutions. In addition to providing integrated marketing services to schools in diverse communities such as FlintNiles, and Ottawa County, Lambert’s team has vast experience working with public schools in Detroit, Cincinnati, Indianapolis, Raleigh, New York, and many others.

 With more than 75 years combined experience in the education industry, Lambert’s team has generated thousands of positive media clips—both nationally and locally—and provided countless hours in crisis communications counsel on behalf of the schools we’ve supported.

 Joe DiBenedetto, co-presenter and head of the firm’s education practice has more than 20 years’ experience providing communications support to public schools. He will be joined by Clare Liening, an integral member of Lambert’s education team. 

See the agenda.


  • When: March 15, 2019, from Noon to 1 p.m.
  • Where: Online
  • Cost: $50 members/$100 non-members