This session of the New Superintendents Leadership Academy will focus on communications. Participants will review communication strategies when dealing with social media, the news media, and in a crisis. Participants are encouraged to bring their executive assistants since they are key to successful communication at the district level.

9 a.m. – 10:15 a.m.
Understanding social media pitfalls and how to successfully promote your district

10:15 a.m. – 10:30 a.m.

10:30 a.m. – Noon
Communicating in a Crisis – Key components of a crisis communications plan

Noon – 12:30 p.m.

12:30 p.m. – 1:15 p.m.
How to deal with the media effectively

1:15 p.m. – 1:45 p.m.
Book discussion on “Endeavors,” chapters 13-15

1:45 p.m. – 2 p.m.

2 p.m. – 3 p.m.
Round table discussion on communications