The Centers for Disease Control and Prevention (CDC) recently issued guidance to limit in-person events of 50 people or more for the next 8 weeks. In observance of this instruction and in light of the current health and safety concerns we have made the difficult decision to cancel this session of the New Superintendents Leadership Academy. We know that you share in our disappointment to have to cancel this event, but please know that we are looking to reschedule this event in the summer months. Thank you for understanding, and look for more communications from us regarding future New Superintendents events.

This session of the New Superintendents Leadership Academy will focus on communications. Participants will review communication strategies when dealing with social media, the news media, and in a crisis. Participants are encouraged to bring their executive assistants since they are key to successful communication at the district level.

9 a.m. – 10:15 a.m.
Understanding social media pitfalls and how to successfully promote your district

10:15 a.m. – 10:30 a.m.
Break

10:30 a.m. – Noon
Communicating in a Crisis – Key components of a crisis communications plan

Noon – 12:30 p.m.
Lunch

12:30 p.m. – 1:15 p.m.
How to deal with the media effectively

1:15 p.m. – 1:45 p.m.
Book discussion on “Endeavors,” chapters 13-15

1:45 p.m. – 2 p.m.
Break

2 p.m. – 3 p.m.
Round table discussion on communications