This webinar will help you identify why social media is critical for schools, what social media networks districts should adopt, and how to develop content that will keep your audiences engaged.


The Lambert & Co. education practice has served as the frontline for parent communications and media relations for more than 120 schools and educational institutions. In addition to providing integrated marketing services to schools in diverse communities such as Flint, Niles, and Ottawa County, Lambert’s team has vast experience working with public schools in Detroit, Cincinnati, Indianapolis, Raleigh, New York, and many others.

With more than 75 years combined experience in the education industry, Lambert’s team has generated thousands of positive media clips—both nationally and locally—and provided countless hours in crisis communications counsel on behalf of the schools we’ve supported.

Clare Liening, co-presenter, is an integral member of Lambert’s education practice, providing communications strategy to public schools across the state. She will be joined by Derek DeVries, digital strategist at Lambert whose expertise includes social media marketing, crisis communications, online reputation management, digital branding and counsel on all things Internet-related.

See the full agenda.


  • When: April 26, 2019, Noon to 1 p.m.
  • Where: Online
  • Cost: $50 members/ $100 non-members