Microcredentials | Michigan Association of Superintendents & Administrators

Inspire Innovation

Microcredentialing for Educators

MASA is now offering microcredentialing — rigorous, self-paced, on-demand professional development for district leaders that allows you to schedule professional learning when it’s convenient for you and your schedule. Microcredentials allow superintendents and central office administrators to gain the training they need to become leaders in their field, while mastering those 21st Century skills that their students will also need to know. Educators are lifelong learners, and it’s important for us to learn in the same way – using the same tools – that our students will be learning.

MASA has partnered with Michigan Virtual to bring microcredentials to MASA members, and they are available through Michigan Virtual’s catalog. Two courses are available now: Communications and District Leadership Teams.

Micocredentials – a form of certification that operate as a stamp of approval for mastery of a skill – are a relatively new concept in education. Just as SCECHs operate as Michigan’s reward system for honoring teachers for the time they spend on their professional development, micorcredentials operate as a reward system for honoring educators for the competencies they have mastered.

Communications Microcredential

MASA’s first offering in the Inspire Innovation series is a Communications Microcredential, which consists of five modules:

  • Module 1: Communications Law
  • Module 2: Building the Foundation of a Communications Plan
  • Module 3: Developing a Communications Plan
  • Module 4: Being an Effective Communicator and Working with the Media
  • Module 5: Communicating in a Crisis

This microcredential’s purpose is to build and assess participants’ knowledge, skills, and abilities to confidently and capably serve in the frequent communications role of a district or school leader. Learners will understand key elements of communications practice in education – including proactive, operational, and crisis communications – as well as necessary concepts of communications law. Learners will apply the knowledge gained from each module by creating or refining their own communications plan, which can be either district/school-wide or issue-specific.

District Leadership Team Microcredential

This offering consists for three modules:

  • Module 1: Roles and Responsibilities
  • Module 2: Relationships
  • Module 3: Board Meetings

This microcredential’s purpose is to build and assess participant’s knowledge, skills, and abilities to confidently and capably establish an effective and collaborative district-level leadership team comprised of the superintendent and board of education. Learners will gain a better understanding of their role and how to build a high-functining, productive team through evidence-based practices that will lead to the achievement of district priorities and sustainable change. Learners will also explore the components of conducting a successful board meeting, including the legal requirements of the Open Meetings Act.

Get Started Today!

MASA partnered with Michigan Virtual to bring the Communications Microcredential to MASA members, and it is available in Michigan Virtual’s catalog of Professional Learning Courses. Click the button below to enroll in this microcredential through Michigan Virtual’s online portal.

Enroll Today


More Microcredentials to Come in 2020-21

MASA looks forward to bringing a full suite of microcredentials to our members. Other microcredentials to come in 2019-20 include:

  • Human Resources
  • School Finance
  • Strategic Planning


Select Your Microcredential for More Information

SCECH Credits



For more information, contact Dr. Sarena Shivers at sshivers@gomasa.org or call (517) 327-5910.

*Horizon grads and current Horizon cohort members get 50% off Microcredentials!