Access, Engagement, Interaction:
The Benefits of MASA Strategic Partnership
MASA Strategic Partnership, previously known as sponsorship, gives you and your organization the opportunity to interact and connect with school district leaders from all over the state. With your partnership, you will receive:
- Exposure and opportunities to build name recognition and customer loyalty
- Visibility and access to MASA members and professional development programs
- Insight into trends, issues, and research affecting the education field
- Ability to demonstrate your commitment to public education and key educators
These benefits will allow you to make valuable connections with superintendents and central office administrators. Our members are the decision-makers whose leadership keeps our public schools running day in and day out, and our partners are the problem solvers who can help them get the job done efficiently, effectively, and on budget.
Finding the Right Fit
There are five partnership levels available to support the programs and services of the Michigan Association of Superintendents & Administrators (MASA). All partnerships begin at the Bronze Level and elevate to higher levels as additional options are selected from the Benefit Menu. We limit the total number of partnerships in order to maximize the benefits each of our partners receive. Partnership agreements are available on a first-come, first-served basis and operate on a one-year contract (July 1 – June 30). Click here to view the full booklet and application form.
- Presidential
- Platinum
- Gold
- Silver
- Bronze
Take a look at the booklet to get started and contact Danielle Back with any questions. danielle@gomasa.org or (517) 327-2595
Strategic Partnership Benefit Options
Marketing
Get your organization in front of up to 10,000 educators through MASA’s marketing channels. The Association delivers several newsletters each week, monthly resources to superintendents and district leaders, website advertising, and more.
Content/Article in Monday Memo
This benefit includes an article posted on MASA website and shared in one of MASA’s weekly newsletter to members. This email is sent every Monday (with a few exceptions for holidays and school breaks), to an audience of more than 1,000 people. For the 2023-24 year, the average open rate was 68%.
$950 each.
Logo Inclusion in Legislative Update Header
Logo placement with link to partner website in MASA’s most-read publication, distributed weekly during the legislative session (35 issues per year). For the 2023-24 year, this publication was sent to and audience of more than 1,000 people. The average open rate was 70%.
$8,000 yr/$2,000 qtr
Logo Inclusion in Monday Memo Header
Logo placement with link to partner website in MASA’s weekly newsletter one of the Association’s most-read publications. This email is sent every Monday (with a few exceptions for holidays and school breaks), to an audience of more than 1,000 people. For the 2023-24 year, the average open rate was 68%.
$8,000 yr/ $2,000 qtr
Logo Inclusion in MI Education Events Network Header
Logo placement with link to partner website in publication regularly distributed to 10,000+ educators in Michigan.
$5,000 yr/$1,500 qtr
Logo Inclusion in Superintendent's Calendar
Logo and blurb featured in each monthly publication for superintendents and district leaders with link to partner website. The calendar is sent via email each month along with a peek at the upcoming month’s checklist items to an audience of more than 900 people. For the 2023-24 school year, the average open rate of the monthly email was 67%.
$6,000
Ad Space in Superintendent's Calendar
Ad placement in the Superintendent’s Calendar. (one ad per month, with one ad per partner.) Ad will be placed in the calendar in the month of your choosing, and sent in the monthly Calendar email to more than 900 recipients. For the 2023-24 school year, he average open rate of the monthly email was 67%.
$950/ad
Morning News Subscription
One subscription for the primary contact is included with partnership. Each additional email address is $50.
$50
Website Banner Ad
Exclusive ad placement giving your organization the attention of 3,000 Michigan educators, including 700 administrators. Ad placement consists of a horizontal image leaderboard banner. The footer leaderboard ad is included on all pages of the website, and the header leaderboard is on every page, except the homepage. (Ad image size: 728px x 90px)
$4,000
Golf Outing – August 2, 2024
The Golf Outing is back in 2024! Join us on August 2, 2024 at Royal Scot Golf Course in Lansing.
This will be a great opportunity for partners to spend quality time with school district administrators on the greens.
Limit one golf sponsorship per partner. Sponsorship of $2,500 or more includes one team of four. Sponsorships under $2,500 include one player to be paired with a team.
Hole Sponsor (Table)
With table at sponsored hole (partner to supply table) and sign recognition.
$2,500
Hole Sponsor (Sign)
With sign recognition at sponsored hole.
$750
Hole Prizes
Provide two prizes for each selected sponsored prize hole (hole in one, closest to the pin, longest drive, longest putt). Partner will also receive sign recognition.
$750
Breakfast/Lunch Sponsor
Sign recognition.
Breakfast: $1,500
Lunch: $3,500
Banquet Sponsor
Three minutes of speaking time and sign recognition.
$5,000
Item for Goodie Bag
Partner will provide item to place in cooler bags provided to each attendee. (item must be approved by MASA)
$150
Drink Cart Sponsor
Provide one drink ticket per attendee, with signage on the drink cart and sign recognition.
$3,000
Cart Sponsor
Signage on one quarter of the of carts at event.
$3,000
Signature Event
MASA is proud to offer exceptional professional development to its members. Partnership opportunities for our various conferences and professional learning sessions are available.
Unless otherwise noted below, partners are invited to attend the lunch portion only. Due to the context of our programs, partners are not invited to attend the full event. We will make every effort to accommodate preferred speaking dates for signature events that offer multiple available days.
Horizon Leadership Program (HLA)
Opportunity to submit an RFP for one session of the Horizon Leadership Program. Virtual and in-person cohorts are offered. Partners will receive sign recognition, and if RFP is selected, will receive 20-30 minutes to present to the group about the session’s topic. Partners interested in presenting on Social Justice/Equity may submit RFPs for any session. RFPs will be accepted one month before each session. Partners can also choose to sponsor lunch for the in-person cohort at an additional cost. Contact Danielle Bach at danielle@gomasa.org for list of dates and topics.
$3,000
New Superintendents Leadership Academy (NSLA)
Opportunity to submit an RFP for one session of the New Superintendents Leadership Academy. Sponsorship of NSLA does not guarantee a presentation. Partners will receive sign recognition and can attend the opening reception where all attendees and partners will be in attendance. Limit to two partners per session.
$4,000
Beyond Equity (B.E.)
Partners engaged in work related to social justice and equity are encouraged to apply to submit an RFP for one of two sessions during Phase 3 of the Beyond Equity workshop. Partners will receive sign recognition, and if RFP is selected, will receive 20-30 minutes to present to the group. Partners can also choose to sponsor breakfast (add $500) or lunch for the in-person Phase 3 session (add $2,000). Visit gomasa.org/beyondequity to learn more about this program.
$3,000
Breakfast: $500
Lunch: $2,000
Webinar
Opportunity to submit an RFP to present a one-hour webinar. Contact danielle@gomasa.org for information.
$2,500
Aspiring Superintendents Bootcamp
Opportunity to submit an RFP for the Aspiring Superintendents Bootcamp on February 27-28, 2025. Sponsorship of Bootcamp does not guarantee a presentation. Partners will receive recognition and can attend the reception/dinner where all attendees and partners will be in attendance. Partners can also choose to sponsor breakfast (add $1,500). lunch ($2,000), or dinner ($6,000).
$2,000
Council Lunch
Provide print materials and a two-minute video to be shown during the lunch break.
$1,500
Council Water Bottle/Cup
Logo printed on reusable water bottles/cups provided to participants of meetings held during the school year at the MASA office for use during the event and to take home.
$3,000
Superintendent of the Year (SOY)
Name recognition on all materials, two minutes to speak to attendees at the Midwinter Conference and present the Superintendent of the Year award at the event. A portion of the benefit total ($1,000) will be awarded as a scholarship to a student in the SOY’s district. (This option is only available to Presidential and Platinum Partners.)
$5,000
Women in Leadership (WIL) Conference
One complimentary registration and a table at the event (partners are able to attend the full event). Partnership also includes logo recognition on the event page and marketing materials.
April 2025 – Details to come!
$3,000
- Dinner sponsors ($6,000) will receive five minutes to speak at the dinner
- Lunch sponsor ($2,000)
- Welcome gift sponsors ($500) will supply items to be included (MASA approval)
Small & Rural Conference
One complimentary registration and a table at the event (partners are able to attend the full event). Partnership also includes logo recognition on event page and marketing materials.
November 25-26, 2024 Inn at Bay Harbor, Bay Harbor
$2,500
- Dinner sponsors ($3,000) will receive five minutes to speak at the dinner
- Lunch sponsor ($2,000)
- Welcome gift sponsors ($500) will supply items to be included (MASA approval)
Fall Conference – September 18-20, 2024
Join us for our annual Fall Conference – the Association’s largest event held at the Grand Traverse Resort in Traverse City every September.
Welcome Gifts
Provide a welcome gift (approved by MASA) to be distributed at the event check-in area.
$2,000
Welcome Reception
Includes signage, boxed lunches for the participants and two registrations for the conference. Partner can also attend the reception.
$2,500
Video Ad
Record a two-minute video commercial to play during the event. Partner is responsible for recording the ad.
$2,500
New Superintendents Networking Reception
Up to five minutes to address attendees. Partnership also includes sign recognition and three complimentary registrations for the reception.
$3,000
President's Reception
Sponsor the entertainment at the President’s Reception. Partnership also includes sign recognition and invitation for three individuals to attend. (This option is available for Presidential partners only.)
$5,000
Leaders in Education Networking Reception
Logo recognition, napkins* with logo placement, and all attendees from partner organization are invited to attend.
$2,500
*Product is purchased and provided by partner. MASA contacts partner regarding where/when product is needed (provided/seen by all attendees).
Ad in Daily Conference Newsletter
Ad placement in daily conference newsletter email. One banner ad per issue, and one sidebar ad per issue available.
$950
2024 Conference Companion, Leaderboard Ad – 728px X 90px, JPG, PDF or PNG
Please add the URL in which you would like your ad image to link to.
2024 Conference Companion, Sidebar Ad – 200px X 400px, JPG, PDF or PNG
Please add the URL in which you would like your ad image to link to.
Fall Conference Partner Showcase
Ten-foot booth, specified interaction time with participants, and two complimentary partner conference registrations. Interactive booths with games and prizes are strongly encouraged. There are a total of 39 booths available with 26 booths outside of the general session, and 13 near event registration. All booths and locations are first-come, first-served basis.
$2,500
Gourmet Coffee Sponsor
Provide a ticket for conference attendees to have a beverage in the resort’s coffee shop (Marketplace). Sponsorship includes logo on the beverage ticket.
$1,500.
Midwinter Conference – January 15-17, 2025
Join us for the Association’s annual Midwinter Conference in Grand Rapids in 2025!
Game Night
Sponsor a game table where conference attendees can join representatives from your team during play. Game options will be released closer to the event.
$2,500
Welcome Gifts
Provide a welcome gift (approved by MASA) to be distributed at the event check-in area.
$2,000
Welcome Reception
Includes signage, boxed lunches for the participants and two registrations for the conference. Partner can also attend the reception.
$2,500
Table
One 8-foot table in the conference registration area (near Learning Session rooms) on Wednesday and Thursday of the conference, and two complimentary partner registrations.
$2,500
Council Dinner
3-5 minutes to address the MASA Council* at the dinner. Partnership also includes sign recognition and three invitations to attend the dinner.
$6,000
*Council is made up of 3 Region Representatives from 10 regions, 3 Standing Committee Chairs, and 7 MASA Executive Board Members.
Partner Video Ad
Provide a 2-minute video recorded commercial to play during the event. Partner is responsible for recording the ad.
$2,500
President's Reception
Sponsor the entertainment at the President’s Reception. Partnership also includes sign recognition and invitation for three individuals to attend. (This option is available for Presidential partners only.)
$5,000
Leaders in Education Networking Reception
Logo recognition, napkins* with logo placement, and all attendees from partner organization are invited to attend.
$2,500
*Product is purchased and provided by partner. MASA contacts partner regarding where/when product is needed (provided/seen by all attendees).
Ad in Daily Conference Newsletter
Ad placement in daily conference newsletter email. One banner ad per issue, and one sidebar ad per issue available with four ads total available.
$950
Additional Opportunities
Please note the below benefits/costs are in addition to your partnership level minimum and not included in it.
Signature Event
Horizon Leadership Academy Scholarship
Offer a partial scholarship to a program participant. Partners gain access to the recipient’s contact information and receive recognition during Horizon Leadership Academy programming for their scholarship contribution.
$1,000
Mi Ed Events Network Event Placement
Placement of an upcoming event and link to more information/to register in newsletter distributed regularly to 10,000+ educators in Michigan. ($250 per one-time ad placement).
$250/ad
Fall Conference
Student Scholarship for School District
Attendees at the Fall Conference will have an opportunity to put their name in a drawing to win a student scholarship. Partner providing the scholarship will be recognized and able to present the check to winning school district.
$1,000
Participant Scholarship
Partner pays for registration for a participant from a district facing financial hardship.
$550
Midwinter Conference
Student Scholarship for School District
Attendees at the Midwinter Conference will have an opportunity to put their name in a drawing to win a student scholarship. Partner providing the scholarship will be recognized and able to present the check to winning school district.
$1,000
Participant Scholarship
Partner pays for registration for a participant from a district facing financial hardship.
$550