Access, Engagement, Interaction:
The Benefits of MASA Strategic Partnership
MASA Strategic Partnership, previously known as sponsorship, gives you and your organization the opportunity to interact and connect with school district leaders from all over the state. With your partnership, you will receive:
- Exposure and opportunities to build name recognition and customer loyalty
- Visibility and access to MASA members and professional development programs
- Insight into trends, issues, and research affecting the education field
- Ability to demonstrate your commitment to public education and key educators
These benefits will allow you to make valuable contacts with superintendents and central office administrators. Our members are the decision-makers whose leadership keeps our public schools running day in and day out, and our partners are the problem solvers who can help them get the job done efficiently, effectively, and on budget.
Finding the right fit
There are five partnership levels available to support the programs and services of the Michigan Association of Superintendents & Administrators. Each partnership starts at the Bronze Level and elevates to higher levels by selecting additional options. We limit the total number of partnerships to maximize the benefits each of our partners receives. Partnership agreements are available on a first-come, first-served basis and operate with a one-year (July 1 – June 30) renewable contract.
- Presidential
- Platinum
- Gold
- Silver
- Bronze
Strategic Partnership Booklet Application Form
Questions? Contact Danielle Bach at danielle@gomasa.org or (517) 327-2595.
Strategic Partnership Benefit Options
Marketing
Get your organization in front of up to 10,000 educators through MASA’s marketing channels. The Association delivers several newsletters each week, monthly resources to superintendents and district leaders, website advertising, and more.
Content/Article in Weekly E-Newsletter
This benefit includes one article posted on MASA website and shared in the Executive Director’s weekly update to members. This email is sent every Monday (with a few expectations for holidays and school breaks), to an audience of more than 1,000 people. For the 2022-23 year, the average open rate was 60%.
$950 each.
Logo Inclusion in Legislative Update Header
Logo placement with link to partner website in MASA’s most-read publication, distributed weekly during the legislative session (about 35 issues per year). For the 2022-23 year, this publication was sent to 1,000 people each week with an average open rate of 67%.
$8,000 yr/$2,000 qtr
Logo Inclusion in Monday Memo Header
Logo placement with link to partner website in MASA’s weekly newsletter and one of the Association’s most-read publications. For the 2022-23 year, the average open rate was 60%.
$8,000 yr/ $2,000 qtr
Logo Inclusion in MI Education Events Network Header
Logo placement with link to partner website in publication distributed weekly to 10,000+ educators in Michigan.
$5,000 yr/$1,500 qtr
Logo Inclusion in Superintendent's Calendar
Logo and blurb featured in monthly publication for superintendents and district leaders with link to partner website. With an email list of more than 900 recipients, the average open rate of the monthly email was 58% for the 2022-23 school year.
$6,000
Ad Space in Superintendent's Calendar
Place an ad in the Superintendent’s Calendar. One ad per month, with one ad per partner. Ad will be placed in the calendar in the month of your choosing, and sent in the monthly Calendar email. With an email list of more than 900 recipients, the average open rate of the monthly email was 58% for the 2022-23 school year.
$950/ad
Morning News Subscription
One subscription/email address is included with partnership agreement. One subscription for the primary contact is included with partnership. Each additional email address is $50.
$50
Website Banner Ad
Exclusive placement giving your organization the attention of 3,000 Michigan educators, including 700 administrators. Ad placement consists of a horizontal image leaderboard banner. The footer leaderboard ad is included on all pages of site, and the header leaderboard is on every page, except the homepage. Availability is limited – only 10 offered per year. (Ad image size: 728px x 90px)
$4,000
Golf Outing – August 4, 2023
The Golf Outing is back in 2023! Join us on August 4, 2023 at Brookshire Golf Course in Williamston.
This will be a great opportunity for partners to spend quality time with school district administrators on the greens.
Limit one golf sponsorship per partner. Sponsorship of $2,500 or more includes one team of four. Sponsorships under $2,500 include one player to be paired with a team.
Hole Sponsor (Table)
With table at sponsored hole (partner to supply table), and sign recognition.
$2,500
Hole Sponsor (Sign)
With sign recognition at sponsored hole.
$750
Hole Prizes
Provide prizes for sponsored prize hole (hole in one, closest to the pin, longest drive, longest putt). Partner to supply two prizes (Man/ Woman). Partner will also receive sign recognition.
$750
Breakfast/Lunch Sponsor
Sign recognition.
Breakfast: $1,500
Lunch: $3,500
Banquet Sponsor
Three minutes of speaking time, sign recognition.
$5,000
Item for Goodie Bag
Partner will provide item (item must be approved by MASA) to place in cooler bags provided to each attendee.
$150
Drink Cart Sponsor
Provide one drink ticket per attendee, with signage on the drink cart and sign recognition.
$3,000
Cart Sponsor
Signage on one quarter of the of carts at event.
$3,000
Signature Event
MASA is proud to offer exceptional professional development to its members. Partnership opportunities for our various conferences and professional learning sessions are available.
Unless otherwise noted below, partners are only able to attend the lunch portion of a signature event. Due to the context of our programs, you are not able to attend the full event. We will do our best to accommodate preferred dates to speak at signature events that have more than one day available.
Horizon Leadership Programs
Opportunity to submit an RFP for one session of the Horizon Leadership program. Virtual and in-person cohorts are offered. Partners will receive sign recognition, and if RFP is selected, will receive 20-30 minutes to present to the group about the session’s topic. Partners interested in presenting on Social Justice/Equity may submit RFPs for any session. RFPs will be accepted one month before each session. Partners can also choose to sponsor lunch for the in-person cohort at an additional cost. Contact Danielle Bach at danielle@gomasa.org for list of dates and topics.
$3,000
New Superintendents Leadership Academy (NSLA)
Opportunity to submit an RFP for one session of the New Superintendents Leadership Academy. Sponsorship of NSLA does not guarantee a presentation. Partners will receive sign recognition and can attend the opening reception where all attendees and partners will be in attendance. Limit to two partners per session.
$4,000
Beyond Equity
Partners engaged in work related to social justice and equity are encouraged to apply to submit an RFP for one of two sessions during Phase 3 of the Beyond Equity workshop. Phase 1 and Phase 2 are virtual, two-hour sessions that partners will be permitted to attend as a participant only. Partners will receive sign recognition, and if RFP is selected, will receive 20-30 minutes to present to the group. Partners can also choose to sponsor breakfast (add $500) or lunch for the in-person Phase 3 session (add $1,500).
$3,000
Breakfast: $500
Lunch: $1,500
Mentor Coaching
Opportunity to present to the group about executive leadership for 20-30 minutes. Virtual training sessions will be held on August 3 and 4, 2022, Virtual
$750
Webinar
Opportunity to submit an RFP to present a one-hour webinar.
$2,500
Aspiring Supt Bootcamp
Opportunity to submit an RFP for the Aspiring Superintendent Bootcamp. Sponsorship of ASB does not guarantee a presentation. Partners will receive sign recognition and can attend the reception/dinner where all attendees and partners will be in attendance. Partners can also choose to sponsor breakfast (add $1,500) or lunch ($2,000) or dinner ($3,000).
Council Lunch
Provide print materials and a two-minute video to be given/ shown during the lunch break.
$1,500
Council Water Bottle/Cup Sponsorship
Logo will be printed on reusable water bottles/cups provided to participants of meetings held during the school year at the MASA office for use during the event and to take home.
$3,000
Superintendent of the Year (SOY)
Name recognition on all materials, 2 minutes to speak to attendees at the Midwinter Conference and present the Superintendent of the Year award at the event. A portion of the benefit total ($1,000) will be awarded as a scholarship to a student in the SOY’s district. (This option is only available to Presidential and Platinum Partners.)
$5,000
Women in Leadership Network & Conference Sponsorship
One complimentary registration and a table at the event (partners are able to attend the full event). Partnership also includes logo recognition on the WLN page and marketing materials.
April 10-11, 2024, Park Place Hotel, Traverse City
$3,000
- Dinner sponsors ($3,000) will receive 5 minutes to speak at the dinner
- Welcome gift sponsors ($500) will supply items to be included (MASA approval)
Small & Rural Conference
One complimentary registration and a table at the event (partners are able to attend the full event). Partnership also includes logo recognition on event page and marketing materials.
November 20-21, 2023, Inn at Bay Harbor, Bay Harbor
$2,500
- Dinner sponsors ($3,000) will receive 5 minutes to speak at the dinner
- Welcome gift sponsors ($500) will supply items to be included (MASA approval)
Fall Conference – September 20-22, 2023
Join us for our annual Fall Conference – the Association’s largest event held at the Grand Traverse Resort every September.
Welcome Gifts
Provide a welcome gift (approved by MASA) to be distributed at the event check-in area.
$2,000
Welcome Reception
Includes signage, boxed lunches for the participants and two registrations for the conference. Partner can also attend the reception. *New in 2022!*
$2,500
Partner Video Ad
Record a 2-minute video commercial to play during the event. Partner is responsible for recording the ad.
$2,500
New Superintendents Networking Reception
3-5 minutes to address attendees. Partnership also includes sign recognition and three complimentary registrations for the reception.
$3,000
President's Reception
Sponsor the entertainment at the President’s Reception. Partnership also includes sign recognition and invitation for three individuals to attend. (This option is available for Presidential partners only.)
$5,000
Leaders in Education Networking Reception
Logo recognition, napkins* with logo placement, and all attendees from partner organization are invited to attend.
$2,500
*Product is purchased and provided by partner. MASA contacts partner regarding where/when product is needed (provided/seen by all attendees).
Ad in Daily Conference Newsletter
Ad placement in daily conference newsletter email. One banner ad per issue, and one sidebar ad per issue available with four ads total available.
$950
Fall Conference Partner Showcase
10-foot booth, specified interaction time with participants, and two complimentary partner conference registrations. Interactive booths with games and prizes are strongly encouraged. There are a total of 39 booths available with 26 booths outside of the general session, and 13 near event registration. All booths are first-come, first-served.
$2,500
Gourmet Coffee Sponsor
Provide a ticket for conference attendees to have a beverage in the resort’s coffee shop (Marketplace). Sponsorship includes logo on the beverage ticket.
$1,500.
Midwinter Conference – January 24-26, 2024
Join us for the Association’s annual Midwinter Conference in Detroit in 2024!
NEW! Game Night
Sponsor a game table where conference attendees can join representatives from your team during play. Game options will be released closer to the event.
$2,500
Welcome Gifts
Provide a welcome gift (approved by MASA) to be distributed at the event check-in area.
$2,000
Welcome Reception
Includes signage, boxed lunches for the participants and two registrations for the conference. Partner can also attend the reception.
$2,500
Table
One 8-foot table in the conference registration area (near Learning Session rooms) on Wednesday and Thursday of the conference, and two complimentary partner registrations.
$2,500
Council Dinner
3-5 minutes to address the MASA Council* at the dinner. Partnership also includes sign recognition and three invitations to attend the dinner.
$6,000
*Council is made up of 3 Region Representatives from 10 regions, 3 Standing Committee Chairs, and 7 MASA Executive Board Members.
Partner Video Ad
Provide a 2-minute video recorded commercial to play during the event. Partner is responsible for recording the ad.
$2,500
President's Reception
Sponsor the entertainment at the President’s Reception. Partnership also includes sign recognition and invitation for three individuals to attend. (This option is available for Presidential partners only.)
$5,000
Leaders in Education Networking Reception
Logo recognition, napkins* with logo placement, and all attendees from partner organization are invited to attend.
$2,500
*Product is purchased and provided by partner. MASA contacts partner regarding where/when product is needed (provided/seen by all attendees).
Ad in Daily Conference Newsletter
Ad placement in daily conference newsletter email. One banner ad per issue, and one sidebar ad per issue available with four ads total available.
$950
Additional Opportunities
Please note the below benefits/costs are in addition to your partnership level minimum and not included in it.
Signature Event
Horizon Leadership Scholarship
Provide a partial scholarship to a participant in the program. Partner receives access to contact information for the recipient and receive recognition during Horizon Leadership programming for providing a scholarship to a participant.
$1,000
Mi Ed Events Network Event Placement
Placement of an upcoming event and link to more information/to register in newsletter distributed weekly to 10,000+ educators in Michigan. This is an add-on to an existing partnership agreement. Cannot be used to reach minimum partnership level amount. $250 per event placement (e.g. $250/week event runs in MIEEN).
$250/ad
Fall Conference
Student Scholarship for School District
Attendees at the Fall Conference will have an opportunity to put their name in a drawing to win a student scholarship. Partner providing the scholarship, will be recognized and able to present the check to winning school district.
$1,000
Participant Scholarship
Partner pays for registration for a participant from a district facing financial hardship.
$450
Midwinter Conference
Student Scholarship for School District
Attendees at the Fall Conference will have an opportunity to put their name in a drawing to win a student scholarship. Partner providing the scholarship, will be recognized and able to present the check to winning school district.
$1,000
Participant Scholarship
Partner pays for registration for a participant from a district facing financial hardship.
$450