2025-26 Partnership Opportunities
Get a jump start on planning by reviewing MASA’s 2025-26 Partnership Booklet and building your wish list for the year ahead.
Along with our tried-and-true partnership opportunities, we’re excited to be rolling out several new options this year – offering even more ways than ever to engage, connect, and align with Michigan’s district leaders.
2025-26 application forms will be released based on the following renewal timeline:
- May 5-7 – Presidential Level
- May 7-9 – Platinum Level
- May 12-14 – Gold Level
- May 14-16 – Silver Level
- May 19-21 – Bronze Level
- June 2 – Open to New Partners
Questions? Contact Danielle Bach at danielle@gomasa.org or (517) 327-2595.
Access, Engagement, Interaction:
The Benefits of MASA Strategic Partnership
MASA Strategic Partnership, previously known as sponsorship, gives you and your organization the opportunity to interact and connect with school district leaders from all over the state. With your partnership, you will receive:
- Exposure and opportunities to build name recognition and customer loyalty
- Visibility and access to MASA members and professional development programs
- Insight into trends, issues, and research affecting the education field
- Ability to demonstrate your commitment to public education and key educators
These benefits will allow you to make valuable connections with superintendents and central office administrators. Our members are the decision-makers whose leadership keeps our public schools running day in and day out, and our partners are the problem solvers who can help them get the job done efficiently, effectively, and on budget.
Strategic Partnership Benefit Options
Marketing
Get your organization in front of up to 10,000 educators through MASA’s marketing channels. The Association delivers several newsletters each week, monthly resources to superintendents and district leaders, website advertising, and more.
Content/Article in Monday Memo
One-time placement of an article in MASA’s Monday Memo newsletter, sent weekly to more than 1,000 people (with exceptions for holidays and school breaks). 2024-25 average open rate: 70%
$1,000 each.
Logo Inclusion in Monday Memo Header
Logo placement in the masthead of MASA’s Monday Memo newsletter, sent weekly to more than 1,000 recipients (with exceptions for holidays and school breaks). 2024-25 average open rate: 70%
$8,000 yr/ $2,000 qtr
Logo Inclusion in Advocacy Webinars & Legislative Update Header
Logo placement in MASA’s advocacy webinars and in the masthead of the Legislative Update newsletter, distributed weekly to more than 1,000 recipients during the legislative session. (approximately 35 issues per year.) 2024-25 average open rate: 76%
$12,000 yr/$3,000 qtr
Logo Inclusion in The Leadership Ledger Publication
Year-long logo placement in the masthead of The Leadership Ledger publication and communication sent monthly to more than 900 people. 2024-25 average open rate: 65%
$1,000/yr
The Leadership Ledger (formerly known as the Superintendent’s Calendar)
Ad Placement in The Leadership Ledger Publication
Year-long placement of a quarter-page ad in The Leadership Ledger publication. (One ad per partner, placed during the month of your choosing.)
$1000/yr
Ad Placement in The Leadership Ledger Email
One-time placement of an ad in MASA’s communication sharing The Leadership Ledger, sent monthly to more than 900 people. (One ad per partner, placed during the month of your choosing.) 2024-25 average open rate: 65%
$250
Content Inclusion in MI Education Events Network Newsletter
One-time placement of an upcoming event in the MI Ed Events Network newsletter, distributed regularly to more than 10,000 Michigan educators. 2024-25 average open rate: 32%
$250
Morning News Subscription
Additional individual subscription to MASA’s Morning Newsemail, delivered daily with curated summaries of Michigan and national education-related headlines.
(One subscription for the primary contact is included with partnership.)
$50
Golf Outing
Join us on August 1, 2025 at Royal Scot Golf Course in Lansing.
This event is a great opportunity for partners to spend quality time with school district leaders on the greens.
Limit one golf sponsorship per partner.
- Sponsorship of $2,500 or more includes one team of four.
- Sponsorships under $2,500 includes one player to be paired with a team.
Hole Sign
Recognition on signage placed at the sponsored hole.
$750
Hole Table
Recognition on signage and the opportunity to engage with participants at the sponsored hole. (Partner must provide table.)
$2,500
Hole-in-One
Verbal and signage recognition for sponsoring two prizes (selected by MASA) awarded to potential Hole-in-One winners.
$1,000
Closest to the Pin
Verbal and signage recognition for sponsoring two prizes (selected by MASA) awarded to Closet to the Pin winners.
$1,000
Longest Drive
Verbal and signage recognition for sponsoring two prizes (selected by MASA) awarded to Longest Drive winners.
$1,000
Longest Putt
Verbal and signage recognition for sponsoring two prizes (selected by MASA) awarded to Longest Putt winners.
$1,000
Breakfast/Lunch Sponsor
Recognition on signage.
Breakfast: $1,500
Lunch: $3,500
Banquet Sponsor
Recognition on signage and up to five minutes to address participants during the banquet.
$5,000
Drink Cart Sponsor
Recognition on drink cart signage and logo placement on drink tickets. (Sponsorship covers one drink ticket per attendee.)
$3,000
Cart Sponsor
Recognition on golf cart signage.
$3,000
Welcome Bags
Logo placement on welcome bags provided to attendees and the opportunity to include a small promotional item or materials.
$500
Signature Events
MASA is proud to offer exceptional professional development to its members. Partnership opportunities for our various conferences and professional learning sessions are available.
Unless otherwise noted below, partners are invited to attend the lunch portion only. Due to the context of our programs, partners are not invited to attend the full event. We will make every effort to accommodate preferred speaking dates for signature events that offer multiple available days.
New Superintendents Leadership Academy
Recognition on signage and materials, the opportunity to provide a prerecorded, two-minute video ad to be shared by MASA during one Academy session, and an invitation to attend the June program luncheon with participants. (Partner is responsible for producing and submitting video.)
$4,000
- Welcome Bags ($500)
Aspiring Superintendents Bootcamp
Recognition on signage and materials, table to engage with participants during the two-day event, and an invitation to attend the reception and dinner.
$2,000
- Dinner sponsors ($6,000) will receive five minutes to speak at the dinner
- Lunch sponsor ($2,000)
- Welcome Bags ($500)
Women in Leadership Conference
Recognition on signage and materials, table to engage with participants during the two-day event, and one complimentary conference registration. (Additional representatives must register separately.)
April 2026 – Details to come!
$3,000
- Dinner ($6,000) will receive five minutes to speak at the dinner
- Lunch ($5,000)
- Welcome Reception ($2,000)
- Keynote Speaker ($5,000)
- Gourmet Coffee Coupons ($1,500)
- Welcome Gifts ($500)
- Participant Scholarship ($500)
- Event App ($3,000)
Small & Rural Conference
Recognition on signage and materials, table to engage with participants during the twoday event, and one complimentary conference registration. (Additional representatives must register separately.)
$2,500
- Dinner ($5,000)
- Lunch ($3,000)
- Welcome Gifts ($500)
- Participant Scholarship ($500)
Fall Conference – September 17-19, 2025
Join us for our annual Fall Conference – the Association’s largest event held at the Grand Traverse Resort in Traverse City every September.
Small & Rural Breakfast
Recognition on signage and up to five minutes to address attendees during breakfast.
$1,500
Welcome Gifts
Opportunity to provide an MASA-approved welcome gift to be distributed to attendees at event check-in.
$2,000
Welcome Reception
Recognition on signage and materials, invitation for partner organization representatives to attend, and two complimentary conference registration. (Additional representatives must register.)
$2,500
Breakfast Video Ad
Opportunity to provide a pre-recorded, two-minute video ad to be shared during breakfast. (Partner is responsible for producing and submitting the video.)
$2,500
New Member Orientation Breakfast
Recognition on event signage and materials and up to five minutes to address participants.
$3,000
New Member Welcome Bags
Logo placement on welcome bags provided to attendees and the opportunity to include a small promotional item or materials
$500
Gourmet Coffee Coupons
Sign recognition and logo placement on coffee coupons redeemable by attendees at the resort’s coffee shop
$1,500.
President's Reception
Recognition on signage and materials, opportunity to sponsor reception entertainment, and the invitation for up to three individuals to attend. (Presidential or Platinum levels only)
$5,000
Leaders in Education Networking Reception
Recognition on signage and materials, opportunity to provide cocktail napkins with logo placement, and the invitation partner organization representatives to attend. (Napkins purchased by partner and provided in advance to MASA.)
$2,500
Lunch
Recognition on signage and materials and up to five minutes to address participants.
$5,000
Event App
Logo placement in the masthead of the event app.
$3,000
Partner Showcase
Recognition on signage and materials, 10-foot booth to engage with participants during the multi-day event, and two complimentary conference registrations. (Additional representatives must register.)
NOTE: Booth locations are assigned on a first-come, first-served basis. A total of 39 booths are available – 26 located outside the general session room and 13 near the event registration area.
$2,500
Keynote Speaker
Recognition on signage and materials and the opportunity to introduce the keynote speaker during the event.
$5,000
Council Reception
Recognition on signage and materials, up to five minutes to address Council members, and the invitation for three individuals to attend.
$6,000
Participant Scholarship
Opportunity to cover the full registration cost for a participant in need of financial assistance to attend the event.
$550
Midwinter Conference – January 21-23, 2026
Join us for the Association’s annual Midwinter Conference in Kalamazoo in 2026!
Welcome Gifts
Opportunity to provide an MASA-approved welcome gift to be distributed to attendees at event check-in.
$2,000
Welcome Reception
Recognition on signage and materials, invitation for partner organization representatives to attend, and two complimentary conference registration. (Additional representatives must register.)
$2,500
Partner Table
Recognition on signage and materials, table to engage with participants during the multi-day event, and two complimentary conference registrations. (Additional representatives must register separately.)
$2,500
Council Reception
Recognition on signage and materials, up to five minutes to address Council members, and the invitation for three individuals to attend.
$6,000
*Council is made up of 3 Region Representatives from 10 regions, 3 Standing Committee Chairs, and 7 MASA Executive Board Members.
Breakfast Video Ad
Opportunity to provide a prerecorded, two-minute video ad to be shared by MASA during breakfast. (Partner is responsible for producing and submitting the video.)
$2,500
Member Connection Lounge
Recognition on signage and materials, the opportunity to provide refreshments, a small promotional item and/or materials, and engage with participants in a dedicated area of the hotel. (All refreshments must be ordered from the hotel through MASA.)
$5,000
Game Night Reception
Recognition on signage and materials, the opportunity to sponsor games and engage with participants, and two complimentary conference registrations. (Additional representatives.)
Note: Game details will be released closer to the event
$2,500
Event App
Logo placement in the masthead of the event app.
$3,000
Keynote Speaker
Recognition on signage and materials and the opportunity to introduce the keynote speaker during the event.
$5,000
Participant Scholarship
Opportunity to cover the full registration cost for a participant in need of financial assistance to attend the event.
Additional Opportunities
In addition to our main partnership options, MASA offers a range of targeted sponsorship opportunities designed to increase visibility and deepen engagement with Michigan’s educational leaders. From high-impact event sponsorships to specialized recognition opportunities, these add-ons provide meaningful ways for partners to showcase their brand, share their message, and connect directly with key decision-makers throughout the year.
Quickfire Sessions
Recognition on signage and materials and the opportunity to provide a pre-recorded, two-minute video ad to be shared by MASA. (Partner is responsible for producing and submitting video.)
$1,500
Safety Summit
Recognition on signage and materials, a sponsor table to engage with participants during the one-day event, and one complimentary event registration. (Additional representatives must register.)
$3,000
AI Summit for Administrators
Recognition on signage and materials, a sponsor table to engage with participants during the two-day event, and one complimentary event registration. (Additional representatives must register.)
$3,000
Council Welcome Bags
Recognition on signage and materials, logo placement on welcome bags provided to Council members, and the opportunity to include a small promotional item or materials.
$2,500
Council Lunch
Recognition on signage and materials, as well as the opportunity to provide print or digital materials and a pre-recorded, two-minute video ad to be shared by MASA during the lunch break. (Partner is responsible for producing and submitting video.)
$1,500
PGLC Lunch
Recognition on signage and meeting materials, as well as the opportunity to provide print or digital materials and a prerecorded, two-minute video ad to be shared by MASA during the lunch break. (Partner is responsible for producing and submitting video.)
$1,500
Small & Rural Lobby Day
Recognition on signage and materials and up to five minutes to address participants.
$2,500
Board & Council Lobby Day
Recognition on signage and materials and up to five minutes to address participants.
$2,500
Superintendent of the Year (SOY)
Recognition on all award-related materials, the honor of presenting the Superintendent of the Year scholarship check at the Midwinter Conference, and the opportunity to introduce the Superintendent of the Year’s breakout session at either the Fall or Midwinter Conference. (Presidential or Platinum levels only)
$7,000
Student Support Initiatives
These student-focused opportunities – including district-level scholarships and the new MASA Impact initiative – are designed to celebrate, support, and empower the next generation of leaders, while deepening connections between MASA members and their communities. Please note: The benefits and associated costs outlined below are in addition to the Partnership Level minimum and are not included in the base partnership package.
Fall Conference – District Student Scholarship
Opportunity to provide a $1,000 student scholarship to the home district of a selected conference attendee and the honor of presenting the scholarship check to the winning MASA member on stage during the conference.
$1,000
Midwinter Conference – District Student Scholarship
Opportunity to provide a $1,000 student scholarship to the home district of a selected conference attendee and the honor of presenting the scholarship check to the winning MASA member on stage during the conference.
$1,000
MASA Impact Initiative
Opportunity to help provide resources (items procured by MASA) for a selected public school district, along with the honor of joining the MASA Team to deliver the items directly to students.
- Fall ($500)
- Winter ($500)
- Spring ($500)
Learn more about this initiative at: gomasa.org/masa-impact