Become a Strategic Partner | Michigan Association of Superintendents & Administrators

Access, Engagement, Interaction:
The Benefits of MASA Strategic Partnership

MASA Strategic Partnership, previously known as sponsorship, gives you and your organization the opportunity to interact and connect with school district leaders from all over the state. With your partnership, you will receive:

  • Exposure and opportunities to build name recognition and customer loyalty
  • Visibility and access to MASA members and professional development programs
  • Insight into trends, issues, and research affecting the education field
  • Ability to demonstrate your commitment to public education and key educators

These benefits will allow you to make valuable contacts with superintendents and central office administrators. Our members are the decision-makers whose leadership keeps our public schools running day in and day out, and our partners are the problem solvers who can help them get the job done efficiently, effectively, and on budget.

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Finding the right fit

There are five partnership levels available to support the programs and services of the Michigan Association of Superintendents & Administrators. Each partnership starts at the Bronze Level and elevates to higher levels by selecting additional options. We limit the total number of partnerships to maximize the benefits each of our partners receives. Partnership agreements are available on a first-come, first-served basis and operate with a one-year (July 1 – June 30) renewable contract.

  • Presidential
  • Platinum
  • Gold
  • Silver
  • Bronze

Strategic Partnership Booklet   Application Form

Questions? Contact Danielle Bach at danielle@gomasa.org or (517) 327-2595.

Strategic Partnership Benefit Options

Marketing

Get your organization in front of up to 10,000 educators through MASA’s marketing channels. The Association delivers several newsletters each week, monthly resources to superintendents and district leaders, website advertising, and more.

Content/Article in Monthly E-Newsletter

12 issues with 2 partners per issue for 24 articles total. This benefit includes on article posted on MASA website and shared in e-newsletter.
$950 each.

View e-newsletter example here

Highlighted as Featured Sponsor in Monthly E-Newsletter

Logo placement with link to partner website. MASA is offering four quarterly sponsorships or one full-year sponsorship.
$7,500 yr/$2,500 qtr

View e-newsletter example here

Logo Inclusion in Legislative Update Header

Logo placement with link to partner website in MASA’s most-read publication, distributed weekly during the legislative session (about 35 issues per year).
$8,000 yr/$2,000 qtr

Logo Inclusion in Monday Memo Header

Logo placement with link to partner website in MASA’s weekly newsletter and one of the Association’s most-read publications.
$8,000 yr/ $2,000 qtr

Logo Inclusion in MI Education Events Network Header

Logo placement with link to partner website in publication distributed weekly to 10,000+ educators in Michigan.
$5,000 yr/$1,500 qtr

Logo Inclusion in Superintendent's Calendar

Logo and blurb featured in monthly publication for superintendents and district leaders with link to partner website.
$6,000

View the Superintendent’s Calendar here. 

Morning News Subscription

One subscription/email address is included with partnership agreement. One subscription for the primary contact is included with partnership. Each additional email address is $50.
$50

Website Banner Ad

Exclusive placement giving your organization the attention of 3,000 Michigan educators, including 700 administrators. Ad placement consists of a horizontal image leaderboard banner. The footer leaderboard ad is included on all pages of site, and the header leaderboard is on every page, except the homepage. Availability is limited – only 10 offered per year. (Ad image size: 728px x 90px)
$4,000

Golf Outing – August 5, 2022

It’s been a challenging two years for superintendents and central office administrators, and Team MASA is hosting a golf outing member appreciation event on August 5, 2022, at Brookshire Golf Course in Williamston.

This will be a great opportunity for partners to spend quality time with school district administrators on the greens.

Limit one golf sponsorship per partner. Sponsorship of $2,500 or more includes one team of four.

Hole Sponsor (Table)

With table at sponsored hole (partner to supply table), and sign recognition.
$2,500

Hole Sponsor (Sign)

With sign recognition at sponsored hole.
$750

Hole Prizes

Provide prizes for sponsored prize hole (hole in one, closest to the pin, longest drive, longest putt). Partner to supply two prizes (Man/ Woman). Partner will also receive sign recognition.
$750

Breakfast/Lunch Sponsor

Sign recognition.
Breakfast: $1,500
Lunch: $3,500

Banquet Sponsor

Three minutes of speaking time, sign recognition.
$5,000

Item for Goodie Bag

Partner will provide item (item must be approved by MASA) to place in cooler bags provided to each attendee.
$150

Drink Cart Sponsor

Provide one drink ticket per attendee, with signage on the drink cart and sign recognition.
$3,000

Cart Sponsor

Signage on one quarter of the of carts at event.
$3,000

Signature Event

MASA is proud to offer exceptional professional development to its members. Partnership opportunities for our various conferences and professional learning sessions are available.

Unless otherwise noted below, partners are only able to attend the lunch portion of a signature event. Due to the context of our programs, you are not able to attend the full event. We will do our best to accommodate preferred dates to speak at signature events that have more than one day available.

Horizon Leadership Programs

Opportunity to submit an RFP for one session of the Horizon Leadership program. Virtual and in-person cohorts are offered. Partners will receive sign recognition, and if RFP is selected, will receive 20-30 minutes to present to the group about the session’s topic. Partners interested in presenting on Social Justice/Equity may submit RFPs for any session. RFPs will be accepted one month before each session. Partners can also choose to sponsor lunch for the in-person cohort at an additional cost. Contact Danielle Bach at danielle@gomasa.org for list of dates and topics.
$3,000

New Superintendents Leadership Academy (NSLA)

Opportunity to submit an RFP for one session of the New Superintendents Leadership Academy. Sponsorship of NSLA does not guarantee a presentation. Partners will receive sign recognition and can attend the opening reception where all attendees and partners will be in attendance. Limit to two partners per session.
$4,000

Beyond Equity

Partners engaged in work related to social justice and equity are encouraged to apply to submit an RFP for one of two sessions during Phase 3 of the Beyond Equity workshop. Phase 1 and Phase 2 are virtual, two-hour sessions that partners will be permitted to attend as a participant only. Partners will receive sign recognition, and if RFP is selected, will receive 20-30 minutes to present to the group. Partners can also choose to sponsor breakfast (add $500) or lunch for the in-person Phase 3 session (add $1,500).
$3,000
Breakfast: $500
Lunch: $1,500

Mentor Coaching

Opportunity to present to the group about executive leadership for 20-30 minutes. Virtual training sessions will be held on August 3 and 4, 2022, Virtual
$750

Webinar

Opportunity to submit an RFP to present a one-hour webinar.
$2,500

Podcast

Provide a 1-minute ad to play during an episode of MASA’s TalkSupt Podcast.
$1,000

Listen to the Talk Supt Podcast here.

Aspiring Supt Academy

Opportunity to submit an RFP for one session of the Aspiring Superintendent Academy. Sponsorship of ASA does not guarantee a presentation. Partners will receive sign recognition and can attend the opening reception where all attendees and partners will be in attendance. Opening session is a ½ day and held virtually each summer. Limit to two partners per session. Partners can also choose to sponsor breakfast (add $300) or lunch for the inperson Phase 3 session (add $500).
$2,000

Council Lunch

Provide print materials and a two-minute video to be given/ shown during the lunch break.
$1,500

Council Water Bottle/Cup Sponsorship

Logo will be printed on reusable water bottles/cups provided to participants of meetings held during the school year at the MASA office for use during the event and to take home.
$3,000

Superintendent of the Year (SOY)

Name recognition on all materials, 2 minutes to speak to attendees at the Midwinter Conference and present the Superintendent of the Year award at the event. A portion of the benefit total ($1,000) will be awarded as a scholarship to a student in the SOY’s district. (This option is only available to Presidential and Platinum Partners.)
$5,000

Women in Leadership Network & Conference Sponsorship

One complimentary registration and a table at the event (partners are able to attend the full event). Partnership also includes logo recognition on the WLN page and marketing materials.
April 20-21, 2023, Delamar Hotel, Traverse City
$3,000

  • Dinner sponsors ($3,000) will receive 5 minutes to speak at the dinner
  • Welcome gift sponsors ($500) will supply items to be included (MASA approval)

Small & Rural Conference

One complimentary registration and a table at the event (partners are able to attend the full event). Partnership also includes logo recognition on event page and marketing materials.
November 21-22, 2022, Inn at Bay Harbor, Bay Harbor
$2,500

  • Dinner sponsors ($3,000) will receive 5 minutes to speak at the dinner
  • Welcome gift sponsors ($500) will supply items to be included (MASA approval)

Fall Conference – September 20-22, 2022

Join us for our annual Fall Conference – the Association’s largest event held at the Grand Traverse Resort every September.

*Note: This conference will be held Tuesday-Thursday, rather than the usual Wednesday-Friday

Welcome Gifts

Provide a welcome gift (approved by MASA) to be distributed at the event check-in area.
$2,000

Welcome Reception

Includes signage, boxed lunches for the participants and two registrations for the conference. Partner can also attend the reception. *New in 2022!*
$2,500

Partner Video Ad

Record a 2-minute video commercial to play before a keynote session. Partner is responsible for recording the ad.
$2,500

New Superintendents Networking Reception

3-5 minutes to address attendees. Partnership also includes sign recognition and three complimentary registrations for the reception.
$3,000

President's Reception

Sponsor the entertainment at the President’s Reception. Partnership also includes sign recognition and invitation for three individuals to attend. (This option is available for Presidential partners only.)
$5,000

Leaders in Education Networking Reception

Logo recognition, napkins* with logo placement, and all attendees from partner organization are invited to attend.
$2,500

*Product is purchased and provided by partner. MASA contacts partner regarding where/when product is needed (provided/seen by all attendees).

Daily Conference Newsletter

Logo placement in newsletter header in daily conference newsletter email.
$500

Fall Conference Partner Showcase

10-foot booth, specified interaction time with participants, and two complimentary partner conference registrations.
$2,500

Midwinter Conference – January 18-20, 2023

Join us for the Association’s annual Midwinter Conference in Kalamazoo in 2023!

Welcome Gifts

Provide a welcome gift (approved by MASA) to be distributed at the event check-in area.
$2,000

Welcome Reception

Includes signage, boxed lunches for the participants and two registrations for the conference. Partner can also attend the reception. *New in 2022!*
$2,500

Table

One 8-foot table in the conference registration area (near Learning Session rooms) on Wednesday and Thursday of the conference, and two complimentary partner registrations.
$2,500

Council Dinner

3-5 minutes to address the MASA Council* at the dinner. Partnership also includes sign recognition and three invitations to attend the dinner.
$6,000

*Council is made up of 3 Region Representatives from 10 regions, 3 Standing Committee Chairs, and 7 MASA Executive Board Members.

Partner Video Ad

Provide a 2-minute video recorded commercial to play before a keynote session. Partner is responsible for recording the ad.
$2,500

President's Reception

Sponsor the entertainment at the President’s Reception. Partnership also includes sign recognition and invitation for three individuals to attend. (This option is available for Presidential partners only.)
$5,000

Leaders in Education Networking Reception

Logo recognition, napkins* with logo placement, and all attendees from partner organization are invited to attend.
$2,500

*Product is purchased and provided by partner. MASA contacts partner regarding where/when product is needed (provided/seen by all attendees).

Daily Conference Newsletter

Logo placement in newsletter header in daily conference newsletter email.
$500

Additional Opportunities

Please note the below benefits/costs are in addition to your partnership level minimum and not included in it.

Signature Event

Horizon Leadership Scholarship

Provide a partial scholarship to a participant in the program. Partner receives access to contact information for the recipient and receive recognition during Horizon Leadership programming for providing a scholarship to a participant.
$1,000

Mi Ed Events Network Event Placement

Placement of an upcoming event and link to more information/to register in newsletter distributed weekly to 10,000+ educators in Michigan. This is an add-on to an existing partnership agreement. Cannot be used to reach minimum partnership level amount. $250 per event placement (e.g. $250/week event runs in MIEEN).
$250/ad

Fall Conference

Student Scholarship for School District

Attendees at the Fall Conference will have an opportunity to put their name in a drawing to win a student scholarship. Partner providing the scholarship, will be recognized and able to present the check to winning school district.
$1,000

Participant Scholarship

Partner pays for registration for a participant from a district facing financial hardship.
$450

Midwinter Conference

Student Scholarship for School District

Attendees at the Fall Conference will have an opportunity to put their name in a drawing to win a student scholarship. Partner providing the scholarship, will be recognized and able to present the check to winning school district.
$1,000

Participant Scholarship

Partner pays for registration for a participant from a district facing financial hardship.
$450

Start engaging with our members today!

Strategic Partnership Booklet  Application Form

Questions? Contact Danielle Bach at danielle@gomasa.org or (517) 327-2595.